Pixmania Group chooses AxiCom as its communications agency in Spain

Pixmania Group, a leading consumer electronics retailer, has selected AxiCom as its communications agency in Spain.

The Pixmania Group operates in 26 countries and has a customer database of nine million, it processes six million orders per year, which translates to an annual turnover in excess of €900 million. In addition to its e-tail business, the brand has brick and mortar stores in 18 cities across Europe. The company has been active in Spain since 2002 but expanded its activities in the country in 2011. Pixmania now has a strong online presence and stores in Madrid, Barcelona and Valencia and has over 845,000 customers in the Spanish market.

The Pixmania Group operates in several market segments across various brands:

• Pixmania.com,  a multi-product B2C online sales portal
• Pixmania-Pro.com, a B2B ecommerce store targeted at electronics resellers, wholesalers and the professional AV channel, it also caters for small to medium businesses, advertising and marketing agencies and promotional merchandisers. 
• PixPlace, a marketplace portal to enable third party vendors to sell their products through the Pixmania online retail site
• eMerchant, an e-commerce platform for third party retailers
• MyPix, an online photo printing and self-publishing platform which had 1.3 million customers and 150 employees at the end of 2011. 

AxiCom is one of the top 10 largest European technology communications agencies. It offers strategic consultancy and implementation of online and offline communications campaigns for clients across a range of sectors. Established in 1994, AxiCom is headquartered in London and has wholly-owned offices in Spain, Germany, France, Italy, Scandinavia, Benelux, the United States and is part of the global Cohn and Wolfe agency network. For more information please see www.axicom.com