AxiCom launches Helieon

AxiCom was appointed by Bridgelux and Molex to launch in Italy the Helieon™ Sustainable Light Module - the first easily replaceable and upgradeable Solid State Lighting solution (socket plus light source) with mass market pricing and design-appeal.

Cleantech

Whether you're a climate change sceptic or an ardent believer, there is little doubt that more efficient systems and less reliance on fossil fuels can only be a good thing. The new wave of companies in this sector demand more than standard PR activities. Building industry relationships and nurturing advocates is just as important as media relations and AxiCom's cleantech team prides itself on going that extra mile.

Messaging in this area has wide reaching ramifications, from consumers to suppliers and manufacturers to government regulatory bodies. We know this from our work with clients like Intelligent Energy, Qualcomm, Bridgelux and Enphase. We can help navigate this complex landscape of issues and influencers to help differentiate and promote cleantech products.

With alternative energy sources attracting significant interest amongst the UK’s national media, AxiCom was tasked with planning and executing a fitting press launch for the Suzuki Burgman, the UK’s first hydrogen fuel cell scooter, powered by Intelligent Energy. The Challenge Green energy and the automotive sector have long had a love-hate relationship, not least because UK...
In an abundance of alternative energy vehicles, AxiCom’s client Intelligent Energy wanted its collaboration with Lotus and LTI to create the world’s first “green” Black London cab to stand out and grab headlines across the world.  The Challenge A poster-child for the UK’s cleantech sector, Intelligent Energy was able to engage with the London Assembly and the mayor’s office to gain important...
AxiCom was appointed by Bridgelux and Molex to launch  the Helieon™ Sustainable Light Module in Italy - the first easily replaceable and upgradeable Solid State Lighting solution (socket plus light source) with mass market pricing and design-appeal.   The Challenge Media activity needed to embrace all the different types of press that could be interested in LED technology, including...