Slinging coverage across Europe

Slingbox turns any Internet-connected PC or laptop, Mac, or smartphone into your home television. That means you can watch TV virtually anywhere in the world. After successfully launching Sling Media in the UK, attention turned to extending Sling Media’s brand awareness into new European markets...

Consumer Technology

Consumer Technology has changed the face of the electronics and software industries as we know them. Gone are the days when new technology was introduced through arcane IT and engineering publications and websites. Marketing consumer technology requires a whole new way of thinking and strategies, often unfamiliar to engineering-driven companies.

AxiCom understands the dynamics and speed of the information infrastructure in this space, and leverages state-of-the-art channels, events and approaches to reach end users of computing, communications and entertainment products. Working with clients such as Sling Media and Linksys has equipped AxiCom with a keen sense of what it takes to be successful in this dynamic market segment.

The ChallengeWhen appointed as hitta.se’s PR agency, AxiCom was given a clear objective – surpass market leader Eniro in terms of web traffic. The challenge, therefore, meant beating a listed company, 9 times bigger revenue-wise and 5 times bigger in terms of employees. The StrategyHitta.se offered similar services to Eniro but didn´t want the same position. The market considered Eniro to be...
Dell Alienware is a well-known brand for those into gaming and e-sports. This target group plays at home, but is also known to travel to tournaments and large LAN (Local Area Network) parties.The largest LAN party in the world is called DreamHack and held in Sweden. Over three days, it attracts more than 21,000 visitors and hosts 13,000 connected PCs. For Dell, this presented an excellent...
Ultrabooks, the latest ultra thin and powerful laptops have captured people’s imagination  around the world. Dell was determined to make a dramatic impact with its first Ultrabook the XPS 13. So, following a successful launch announcement, AxiCom was tasked with creating and executing a campaign that would maintain and increase awareness beyond the announcement until product availability....
Summation Following the successful launch of the latest Alienware products in April 2011 (you can read about them here), AxiCom was tasked with continuing the media momentum with activities that went over and above traditional product news and reviews – resulting in Europe’s first Alienware Gaming Night! The Challenge Alienware has always been regarded as a major player amongst the gaming media...
AxiCom brings to life the Western Digital multimedia experience introducing WD TV Live Hub, Western Digital’s innovative media center Western Digital recently announced WD TV Live Hub, a new multimedia hard drive that brings digital life to the next level. This launch marks WD’s strong commitment in the multimedia space, and AxiCom was challenged to introduce it to the Italian press and market...
Slingbox turns any Internet-connected PC or laptop, Mac, or smartphone into your home television. That means you can watch TV virtually anywhere in the world.  After successfully launching Sling Media in the UK, attention turned to extending Sling Media’s brand awareness into new European markets – France, Italy, Sweden, Denmark, Norway and Finland. The Challenge With a small team of just...