Dell Technology Camp
To transform the commercial client reviews programme for Dell, AxiCom created a one day, pan-EMEA press event for technical press and reviewers to showcase Dell commercial products and solutions (workstation/client/datacenter) and inspire the reviews programme for the following 12 months.
Enterprise Technology is a broad term that describes the critical systems, processes and applications used to run all kinds of businesses. The traditional focus for enterprise technology products and services has been IT professionals, but increasingly, these types of products are reaching higher level audiences - all the way up to the board room.
AxiCom takes a balanced approach of positioning the technical strengths of our clients' offerings at the "grass roots" level, while at the same time crafting higher level messaging that is compelling to C-level executives. The result is a complete top-to-bottom strategy to build awareness and enhance perceptions in this multi-billion dollar industry. The work AxiCom has done for clients such as IBM, HP, Dell, VMware, Citrix and Red Hat illustrates our in-depth understanding of this critical business sector.