
Aedgency in the UK
In late 2008 the company’s management identified a need to expand its behavioural targeting engine and expertise to the UK market in a high profile way, given its position as Europe’s most lucrative online advertising market.
Media Technology
AxiCom's media technology team deals in all aspects of broadcast, broadband and online technologies, from acquisition through to distribution, monetisation and display.
The Challenge
Home automation specialist Control4 is well known in the US but has had no on-going PR programme in Europe. Upon engagement on January 4th AxiCom had less than four weeks to create some buzz in the run up to the pro AV trade show Integrated Systems Europe (ISE) which took place 1st to 3rd of February 2011 in Amsterdam.
The Strategy
Control4 had announced major new...
AxiCom developed a range of educational campaigns to promote the benefits of collective purchasing to consumers and to businesses and introduced specific initiatives aimed at vertical sectors and at particular regions. The scope of these thought leadership activities included promoting collective purchasing as a concept to online outlets specializing in ecommerce and talking direct to...
Aedgency is a pan-European performance marketing specialist headquartered in Barcelona with over 12 million opt-in users on the Continent. AxiCom has been agency of record for the company in five countries in Europe – UK, France, Germany, Italy and Spain.
In late 2008 the company’s management identified a need to expand its behavioural targeting engine and expertise to the UK market in a high...
Brightcove pioneered the development and category definition of an online video platform, creating a comprehensive, end-to-end solution for managing, publishing, distributing and monetizing online video on the Web and across desktop, mobile and connected devices.
Following on from the company’s initial European launch in 2007 and a roll-out of a local German operation Spain was identified as the...

