Insights into some AxiCom thinking...

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What does the future hold for crowdsourcing?

Crowdsourcing, often referred to as ‘the wisdom of the crowd’ has been growing from strength to strength for some time. It is a process that involves outsourcing tasks to a broad undefined group of people who then offer their solutions for sale. The notion of harnessing the brainpower of many people to deliver the best solutions is powerful especially when combined with the global reach of the...

Posted by Rod de St Croix

16 May, 2012

re:publica 2012 Berlin: Snap-shot of the digital age

As per previous years, the recently held re: publica conference in Berlin, created a lot of noise in the German press. It started life in 2007 as a small networking meeting set up by a group of progressive Internet activists and bloggers, however the Web 2.0 event has grown so much that it now attracts representatives from across Germany’s growing online community and beyond. This year the...

Posted by Anne Klein

15 May, 2012

Let’s not talk about work or PR, just for once!

Last week I was on vacation in Vienna. Great city, if you like art, the old masters and history. What made this trip exceptional for me though, was that my wife and I fulfilled the role of tourist guides for my parents. A somewhat frightening prospect to start with; spending the best part of five days with one’s parents/in-laws, I mean. Anyway, the most striking part of the experience was the...

Posted by Marcus Birke

02 May, 2012

Should ‘Anonymous’ develop a PR strategy?

It took a long time for French people to make the distinction between a hacker and a hacktivist. The meanings are very different of course; the first circumvents IT system security policies for his/her own (generally financial) benefit, while the second is motivated by his/her political beliefs. The “Anonymous” movement has done much to help the general public make a distinction between the two...

Posted by Martial Pluque

23 April, 2012

Education is the key to life and PR

It’s often tough to describe what you do to anyone who is not working in the communications sector. Most people have only a vague idea of what skills you offer, at best they will confuse you with a journalist but at worst they have no clue at all about what you do for a living... Even though PR cements the visibility and credibility of a company with its audience, the subtleties of how we achieve...

Posted by Agathe Boye

18 April, 2012

Why you should invest in table plans at dinner parties.

“What do you do?” is a dinner party staple that often has the person I sit next to wishing that the hostess had thought about the table plan a little harder. Recently I have become very boring about what I do, because I am little obsessed with digital and the impact it has on my clients, their customers and how we define our role as PR professionals. I am a true B2B tech specialist and my...

Posted by Sally Moore

10 April, 2012

The consumerisation of technology PR

The consumerisation of IT is no longer a trend, but a reality we’ve all helped to cultivate. More and more employees are bringing their own devices to work; blurring the line between consumer and professional IT. I am fairly new to technology PR and I was struck by the way in which we keep consumers at the heart of our work at every step, regardless of whether a client is B2B or B2C...

Posted by Ingrid Hamers

02 April, 2012

Why France, where’s your entrepreneur culture?

“The French don’t have a word for entrepreneur,” said former US president George Bush. I’m afraid the current presidential campaign in France is starting to show how right he was; or nearly right. I would put it this way: the French don’t have a culture for entrepreneurship. Let’s give him a little credit for noticing that! AxiCom France recently reinforced its position within the entrepreneurial...

Posted by Francois Gobillot

26 March, 2012

Is Technology a cure for the NHS?

The UK’s National Health Service (NHS) is both wonderful and incredibly complex – a unique care system proving quality service at the point of need, but also a tangled web of bureaucracy. The adoption of technology within the NHS presents another dichotomy; groundbreaking diagnostic tools like MRI scanners and electrocardiograms are used by clinicians every day and yet as recently as 10 years ago...

Posted by Adele Connell

19 March, 2012

Over and done for this year - top technology shows CES, MWC and CeBIT

From January to March major technology events such as CES, MWC and CeBIT have formed the backbone of AxiCom’s activity and also the launch pad for exciting new trends and products. CES, MWC and CeBIT thoroughly showcase AxiCom’s pan-European strength and leaves our clients wondering how we manage to ‘always hit the ball out of the park’. AxiCom has arranged and hosted more than 500 interviews and...

Posted by Martina Brembeck

12 March, 2012