Unleashing the PUMA Phone
Sagem Wireless turned to AxiCom to launch the PUMA Phone – a mobile phone from the sports lifestyle brand PUMA.
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In today’s budget, one tech story that will most likely get revisited is the recent LTE (“4G”) spectrum auction in the UK which failed to hit the revenue estimate that had been budgeted for by HM Treasury. While £3.5 billion had been forecast (itself well short of the £22.5 billion that the 3G auctions raised in 2000), last month’s auction raised just £2.3 billion.
Criticism is now being...
Posted by Richard White
20 March, 2013
Most industry events never reach the eyes and ears of regular consumers; they are mostly attended by industry folks and covered by industry media. That was not the case this week. Mobile World Congress is a mobile telecoms event, but its impact was global. Thousands of news items about the newest devices and mobile apps trickled down through traditional and social media to the average consumer to...
Posted by Nicholas Rundbom
05 March, 2012
AxiCom client ShoreTel won Networking Vendor of the Year at last Thursday’s CRN Awards. According to the judges, it was the quality of the (AxiCom drafted) award entry that really made ShoreTel stand out from the crowd. The leg work put in by the account team over the previous 12 months to generate “extremely strong” customer case studies paid off - the judges declared...
22 November, 2010
According to some recent research, women with smartphones are nearly twice as likely as their male counterparts to have NEVER downloaded a single app. Apparently, this is because the choice of apps is overwhelming, the Apple App Store alone has more than 225,000 apps.
Now, I'm a woman (I appreciate that might take some of you who thought I was the famous 'Father and Son' singer...
09 July, 2010
{Glowface v to burry ones face in ones phone whilst texting or browsing [glohfeys]}
The first generation of Glowfacers were all about speed texting competitions, thumbs sliding across the keys like Michael Flatley’s feet. Parents went mad at their kids with their faces buried in their phones and new texting etiquette emerged; it is rude to text at the dinner table. But it was always...
25 June, 2010
It’s irony time. An observation just struck me of how strange it is that a nation of legendary taciturnity should give rise to the world’s largest mobile company. It must have been a strange meeting at Nokia’s headquarters when someone suggested the idea of portable devices so people could actually talk to each other. It was probably met by the deathly silence of total...
14 May, 2010
Today is Ada Lovelace Day, an international day of blogging the purpose of which is to celebrate the achievements of women in science and technology. In the UK we certainly need to encourage and inspire more women to pursue a career in technology where just 23% of the IT workforce is female.
So my shout out today goes to Hedy Lamarr. Hedy is best known as a very beautiful film actress in...
24 March, 2010
China continues to engender fascination and anxiety for the business world in equal proportions. One of the most extraordinary aspects of China is of course its scale.
On a visit to Shenzhen, Shanghai and Hong Kong this week with European journalists for client ZTE, I came across another extraordinary statistic.
China produces approximately five million university graduates every year,...
24 November, 2009
Back in August this year Fast Company wrote a fascinating cover story on how Nokia was going to transform itself from handset maker to an entertainment company. It all sounded so credible; add music and then video channels to the mobile UI and you redefine the humble mobile as rich media experience. It had the added benefit that through the wonders of mobile billing systems the artists,...
13 November, 2009
Dead men walking… dead men walking. Well men, women and kids very soon. The latest phenomenum on London’s streets ( and I am sure replicated worldwide) is the rise of the Zombie. As you dash down the street, leap off the train onto the platform or hurtle through an underpass you are met with the slow menacing form of the Zombie… slothfully moving in painful steps they...
15 October, 2009
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OUR SECTOR EXPERTS
Lyle Closs
Managing Director, Europe
Experience in PR: 27 years
Expertise in technology industry: 22 years
Specialisations: Telecoms, international programme management
Client...
Richard White
Director, Telecoms
Experience in PR: 12 years
Expertise in technology industry: 12 years
Specialisations: Telecoms & networking, mobile & wireless,...
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