AxiCom boosts ESET’s thought leadership program in Spain
AxiCom was asked to help Ontinet.com, ESET’s exclusive reseller in the Spanish market, to develop a long-term thought leadership campaign...
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Back in 2002 the FT used to dedicate half a page every day to the subject of technology. The .com companies were feted, the trends analysed and the CEOs lauded. The FT was not alone and national newspapers and business publications across Europe would devote sections to technology news. But with the Nasdaq crash the pages were pulled as the powers that be at the FT and elsewhere...
Posted by Julian Tanner
22 November, 2012
Wikipedia tell us that In Internet slang, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion. The noun troll may refer to the provocative message itself, as in: "That was an excellent...
Posted by Arturo Bermejo
18 September, 2012
As early as 1853 Johan Petter Johansson invented a brilliant tool called the monkey wrench. 160 years later it is still being used to tighten billions of nuts and bolts each day. Some, however, use the monkey wrench to hammer in a nail. Not the right idea, but actually similar to companies focusing their PR on maximizing the volume of press cuttings instead of on supporting their business goals....
Posted by Catarina Wigen
21 August, 2012
Organising and hosting events can be a useful skill in a PR person’s tool box. An event can provide a brilliant place to showcase an agency’s expertise, journalist contacts and organisational skills.
But what makes a really great event? What do our clients want to get out of events and how do we convince them it’s a good idea? What do journalists want to get out of them and how do we marry the...
Posted by Anna Fazakerley
07 June, 2012
Many of us have seen them in action, some of us may have been targeted by them – or even been them. I’m talking about bullies. I’m not going to discuss the psychological background and underlying reasons for bullying because I really don’t understand them at all, let’s just agree that they exist, and that they’re usually mean! Bullying has existed in all the online meeting places that we call...
Posted by Simon Wallin
30 May, 2012
So IPO now stands for Internet Phenomenon Opportunity, Facebook investors have cashed in big time and Zuckerberg is a multi billionaire. But the financial markets are not so sure and first day trading saw some jitters while yesterday the stock continued to tumble.
To my mind what the financial markets are grappling with is whether this is a " must have" or a "nice to have" stock....
Posted by Julian Tanner
23 May, 2012
Last week I was on vacation in Vienna. Great city, if you like art, the old masters and history.
What made this trip exceptional for me though, was that my wife and I fulfilled the role of tourist guides for my parents. A somewhat frightening prospect to start with; spending the best part of five days with one’s parents/in-laws, I mean. Anyway, the most striking part of the experience was the...
Posted by Marcus Birke
02 May, 2012
It’s often tough to describe what you do to anyone who is not working in the communications sector. Most people have only a vague idea of what skills you offer, at best they will confuse you with a journalist but at worst they have no clue at all about what you do for a living... Even though PR cements the visibility and credibility of a company with its audience, the subtleties of how we achieve...
Posted by Agathe Boye
18 April, 2012
“What do you do?” is a dinner party staple that often has the person I sit next to wishing that the hostess had thought about the table plan a little harder. Recently I have become very boring about what I do, because I am little obsessed with digital and the impact it has on my clients, their customers and how we define our role as PR professionals.
I am a true B2B tech specialist and my...
Posted by Sally Moore
10 April, 2012
The consumerisation of IT is no longer a trend, but a reality we’ve all helped to cultivate. More and more employees are bringing their own devices to work; blurring the line between consumer and professional IT. I am fairly new to technology PR and I was struck by the way in which we keep consumers at the heart of our work at every step, regardless of whether a client is B2B or B2C...
Posted by Ingrid Hamers
02 April, 2012
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OUR SECTOR EXPERTS
Julian Tanner
Principal and CEO Europe
Experience in PR: 24 years
Expertise in technology industry: 24 years
Specialisations: Healthcare technology, enterprise IT, Clean Tech
Client...
Lyle Closs
Managing Director, Europe
Experience in PR: 27 years
Expertise in technology industry: 22 years
Specialisations: Telecoms, international programme management
Client...
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Helen Ridgway
Principal and Managing Director, UK
Experience in PR: 20 years
Expertise in technology industry: Extensive experience across technology industry from enterprise computing to consumer tech
Specialisation:...
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