Postioning defines the space in the mind to be occupied by the client proposition
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It took a long time for French people to make the distinction between a hacker and a hacktivist.
The meanings are very different of course; the first circumvents IT system security policies for his/her own (generally financial) benefit, while the second is motivated by his/her political beliefs.
The “Anonymous” movement has done much to help the general public make a distinction between the two...
Posted by Martial Pluque
23 April, 2012
Oh God, it has happened. The worst destination of any PR’s paranoid imagination. Nokia has attracted the “T” word; any reference to the world’s largest mobile phone company is now to be made with the sulphurous adjective of “Troubled”.
Not unlike catching some disfiguring skin disease, the endorsement “troubled”...
04 October, 2010
AxiCom is expanding and looking for new staff in our London office. We are recruiting at a number of levels and in all cases are looking for intelligent people who work well in a team and have plenty of initiative.
Trainee Account executives
We need junior account executives across our practice areas including consumer technology, public sector and enterprise computing. No experience is...
02 February, 2010
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