Postioning defines the space in the mind to be occupied by the client proposition
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Three and half years ago I made the switch from journalism to PR. As career transitions go, the move I made is common, but that doesn’t mean it was straightforward. When I decided make the jump, I talked to lots of people I knew at agencies. To a man, and woman, like Mr Kipling’s cakes they were all exceedingly nice, furthermore they were full of useful advice. It is only fair, then, that I use...
Posted by Sean Jackson
13 August, 2012
At my respectable age I’ve witnessed a number of life and technology changes. Cable television extended our world, the internet expanded our horizons, mobile communications let us speak to the masses and now we’ve even become global citizens thanks to the above; or have we?
The fact of the matter is that the speed of change has increased so dramatically that many individuals, institutions, and...
Posted by Emile Idzenga
12 June, 2012
More and more companies are considering the use of social media to increase their consumer/ industry visibility, but does it work for every business? In my opinion the first consideration to address is who your audience is and what you want to get out of them? That then defines your preferred channel whether that be LinkedIn, Facebook, Flickr, Twitter, Pinterest etc…
Once these suitable methods...
Posted by Silvia Asperges
21 May, 2012
It took a long time for French people to make the distinction between a hacker and a hacktivist.
The meanings are very different of course; the first circumvents IT system security policies for his/her own (generally financial) benefit, while the second is motivated by his/her political beliefs.
The “Anonymous” movement has done much to help the general public make a distinction between the two...
Posted by Martial Pluque
23 April, 2012
Oh God, it has happened. The worst destination of any PR’s paranoid imagination. Nokia has attracted the “T” word; any reference to the world’s largest mobile phone company is now to be made with the sulphurous adjective of “Troubled”.
Not unlike catching some disfiguring skin disease, the endorsement “troubled”...
04 October, 2010
AxiCom is expanding and looking for new staff in our London office. We are recruiting at a number of levels and in all cases are looking for intelligent people who work well in a team and have plenty of initiative.
Trainee Account executives
We need junior account executives across our practice areas including consumer technology, public sector and enterprise computing. No experience is...
02 February, 2010
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