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“The French don’t have a word for entrepreneur,” said former US president George Bush. I’m afraid the current presidential campaign in France is starting to show how right he was; or nearly right. I would put it this way: the French don’t have a culture for entrepreneurship. Let’s give him a little credit for noticing that!
AxiCom France recently reinforced its position within the entrepreneurial...
Posted by Francois Gobillot
26 March, 2012
The UK’s National Health Service (NHS) is both wonderful and incredibly complex – a unique care system proving quality service at the point of need, but also a tangled web of bureaucracy. The adoption of technology within the NHS presents another dichotomy; groundbreaking diagnostic tools like MRI scanners and electrocardiograms are used by clinicians every day and yet as recently as 10 years ago...
Posted by Adele Connell
19 March, 2012
From January to March major technology events such as CES, MWC and CeBIT have formed the backbone of AxiCom’s activity and also the launch pad for exciting new trends and products. CES, MWC and CeBIT thoroughly showcase AxiCom’s pan-European strength and leaves our clients wondering how we manage to ‘always hit the ball out of the park’.
AxiCom has arranged and hosted more than 500 interviews and...
Posted by Martina Brembeck
12 March, 2012
Most industry events never reach the eyes and ears of regular consumers; they are mostly attended by industry folks and covered by industry media. That was not the case this week. Mobile World Congress is a mobile telecoms event, but its impact was global. Thousands of news items about the newest devices and mobile apps trickled down through traditional and social media to the average consumer to...
Posted by Nicholas Rundbom
05 March, 2012
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OUR SECTOR EXPERTS
Julian Tanner
Principal and CEO Europe
Lyle Closs
Managing Director, Europe
Martina Brembeck
Principal and Director, Germany
Experience in PR: 27 years
Specialisations: Telecommunications, Electronics, Enterprise Computing, Digital...
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Helen Ridgway
Principal and Managing Director, UK
Experience in PR: 20 years
Expertise in technology industry: Extensive experience across technology industry...
Stephen Orr
Director, Digital Media and Marketing
Richard White
Director, Telecoms
Henry Brake
Director, Enterprise Computing
Kate Stevens
Director, Consumer Technology
Sally Moore
Director, Enterprise Computing
Chiara Possenti
Director, Italy
Monica Gonzalez Ortin
Director, Spain
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