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It took a long time for French people to make the distinction between a hacker and a hacktivist.
The meanings are very different of course; the first circumvents IT system security policies for his/her own (generally financial) benefit, while the second is motivated by his/her political beliefs.
The “Anonymous” movement has done much to help the general public make a distinction between the two...
Posted by Martial Pluque
23 April, 2012
It’s often tough to describe what you do to anyone who is not working in the communications sector. Most people have only a vague idea of what skills you offer, at best they will confuse you with a journalist but at worst they have no clue at all about what you do for a living... Even though PR cements the visibility and credibility of a company with its audience, the subtleties of how we achieve...
Posted by Agathe Boye
18 April, 2012
“What do you do?” is a dinner party staple that often has the person I sit next to wishing that the hostess had thought about the table plan a little harder. Recently I have become very boring about what I do, because I am little obsessed with digital and the impact it has on my clients, their customers and how we define our role as PR professionals.
I am a true B2B tech specialist and my...
Posted by Sally Moore
10 April, 2012
The consumerisation of IT is no longer a trend, but a reality we’ve all helped to cultivate. More and more employees are bringing their own devices to work; blurring the line between consumer and professional IT. I am fairly new to technology PR and I was struck by the way in which we keep consumers at the heart of our work at every step, regardless of whether a client is B2B or B2C...
Posted by Ingrid Hamers
02 April, 2012
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OUR SECTOR EXPERTS
Julian Tanner
Principal and CEO Europe
Lyle Closs
Managing Director, Europe
Martina Brembeck
Principal and Director, Germany
Experience in PR: 27 years
Specialisations: Telecommunications, Electronics, Enterprise Computing, Digital...
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Helen Ridgway
Principal and Managing Director, UK
Experience in PR: 20 years
Expertise in technology industry: Extensive experience across technology industry...
Stephen Orr
Director, Digital Media and Marketing
Richard White
Director, Telecoms
Henry Brake
Director, Enterprise Computing
Kate Stevens
Director, Consumer Technology
Sally Moore
Director, Enterprise Computing
Chiara Possenti
Director, Italy
Monica Gonzalez Ortin
Director, Spain
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