Launch ‘Split/Second: Velocity’
Axicom was invited to assist Disney Interactive Studios with the Spanish launch of its new videogame, ‘Split/Second: Velocity’, a title that moved Disney into a completely new entertainment arena. Saying goodbye to princes, princesses and fairytales and hello to a new era. An era full of explosions, excitement, speed and, most important of all, an abundance of action.
Product Launches
After the years of R&D, product prototypes, market research and channel development, an awful lot hangs on a successful product launch. It doesn't matter whether you are IBM or the DoubleDimple iPhone app company, if the launch is not a major momentum-generating success then there is going to be a big problem.
At AxiCom we understand the pressures and necessities for ensuring a successful product launch. From preparing the overarching product launch strategy to fin-tuning the mosts meticulous details we have the teams across Europe and the US to deliver for our clients.
The Challenge
Given the rife of rumours and speculation about the Dell Streak, AxiCom was tasked with setting up pre-briefings to position the product with broadcast, lifestyle and consumer tech publications. This would give Dell the opportunity to address any incorrect information about the product already in existence, particularly in terms of the product name and its capabilities....
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AxiCom was invited to assist Disney Interactive Studios with the Spanish launch of its new videogame, Split/Second: Velocity. This title moved Disney into a completely new entertainment arena ensuring the fairytales disappeared and a new era of speed, excitement and action was welcomed into the portfolio.
The Challenge
The videogame moved Disney on to the next level and on to a new audience, a...
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Western Digital recently presented WD Photos, a total premiere in the company history. This software application marks WD’s first official commitment into the software space, and AxiCom was challenged to introduce it to the press and market in a successful way, leveraging its aspect of innovation.
The Challenge
WD has always been known for the quality, reliability and high performance of its hard...
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