Positive reviews are a key driver of product sales

Reviews

Reviews are an amazingly powerful influence on purchasing decisions.  An "editors choice award" or "high value" designation is enough to shift huge volumes of product.  But being selected for and winning reviews is not just fate; it requires preparation, understanding and follow through to ensure that a product is reviewed in the best possible light.

At AxiCom we understand the reviews process in-depth and have represented hundreds of clients with thousands or products.  We are skilled in the preparation of a reviews campaign with the selection of publications, style of reviews and even reviewers that will best position the product.  We understand the means to create review parameters that will ensure that a product is seen in the most positive interpretation, and we work tirelessly to ensure that a review is conducted seamlessly to a successful conclusion.

Having already established it self with the consumer technology and photography media, AxiCom was tasked with raising awareness of the LaCie brand within the mainstream press – with particular focus on national newspapers and the various supplements. This included securing both reviews and feature coverage of the LaCie product portfolio in relevant product group tests or topical articles...