Social Media

Social Media is the defining communications channel of this era

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Social Media

Social media has been adopted by the PR community with gusto.  Whether to simply communicate with the media or to become the centre-piece of a campaign, social media is embedded into everything that we do as an agency.

Over the past four years,  we have invested in our own proprietary tracking and analysis software that has enabled us to provide critical insights for our clients into their customers' and competitors' behaviour.  And we have access to all the tools and market intelligence that you would expect from a PR industry leader.

We manage social media programs across both B2B and B2C clients and execute dedicated social media campaigns to communicate to hard to reach or niche audiences. To find out more, please take a look at our case studies...

Introducing the Blurberati overlay
Blurb
Introducing the Blurberati
AxiCom was challenged by Blurb to make social media deliver real results, drive brand awareness and increase customers. AxiCom took a fresh approach, directly engaging with online communities by hosting live events. The Challenge For Blurb, blogger relations and the subsequent word-of-mouth viralocity of the blogosphere, creates more evangelists than mainstream media. Blurb wanted to find a way...
Social Media Intelligence overlay
Sagem Wireless
Social Media Intelligence
Sagem Wireless and AxiCom looked to online conversation to reveal the identities, motivations and opinions of mobile industry bloggers in planning the PR launch of Sagem's new Puma phone.   The Challenge Analysis identified Sagem as a brand lacking a contemporary online identity.  Prevailing online discussion was dominated by consumer criticism of the company’s early handset products....
ZTE flying with Twitter overlay
ZTE
ZTE flying with Twitter
ZTE is the fastest growing mobile handset producer in the world, having soared through the ranks of handset makers to reach No. 4 in the world in the second half of 2011. AxiCom has been working with ZTE for seven years to build their presence across Europe in both the telecoms network infrastructure and mobile devices markets, covering media from in-depth telecoms engineering titles through to...